A company is changing its name for football season. The new name will be 'HUT', a shortened version of its original name. This change is temporary and will last for the duration of the football season.

The company in question is Pizza Hut, which is making this change to its branding. Further details about this rebranding effort are available from WFAA.

The reason behind this temporary name change is to coincide with football season, although more specific information about the change is not provided here. For more information, readers can refer to the source.