A recent study by Parks Associates and Plume reveals that competition for broadband is driven by factors such as service quality, protection, and artificial intelligence, rather than just speed.

This study also found that a significant portion of smart home device owners in the area are interested in AI-powered cybersecurity monitoring.

Further details on the study's findings are available from the source, including the specific percentage of smart home device owners who find this feature appealing, which is 62 percent.