Lexus is partnering with HYROX to enter the fitness racing space. The two entities share a commitment to performance, community, and storytelling. This new partnership aims to elevate the fitness race experience.

Further details about the partnership are available from the source. The announcement was made on September 14, 2026, through a press release.

The partnership is guided by a shared vision of promoting health and wellness communities. More information can be found in the original press release for those interested in learning more about this collaboration.